Privacy Policy

Last Updated: [07/06/2026]
 

1. At Adam Matthews Hair LTD, we are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, book an appointment, purchase products or services, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.
 

2. Data Controller

The data controller responsible for your personal information is:

Adam Matthews Hair LTD

Email: adammatthewshair@outlook.com
Telephone: 01606 655990

Address:
5 Chester Road
Cheshire
Northwich, CW8 1EZ

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3. Information We Collect

Depending on how you interact with us, we may collect the following information.

Personal Information

• Full name

• Email address

• Telephone number

• Billing address

• Booking information

• Appointment history

Service Information

Where relevant, we may record:

• Hair colour history

• Previous treatments

• Consultation notes

• Patch test records

• Allergies or sensitivities voluntarily disclosed

• Service preferences
   

We only collect information necessary to safely provide salon services.

Payment Information

Payments may be processed through secure third-party payment providers.

We do not store complete payment card details on our own systems.
 

Website Usage Information

When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device information

• Pages visited

• Referral source

• Date and time of access

• Cookie identifiers
  This information helps us improve website performance and user experience.
   

4. How We Collect Information

We collect information when you:

• complete booking forms

• submit enquiry forms

• contact us by email or telephone

• make purchases

• subscribe to marketing communications

• visit our website

• interact with cookies and analytics tools.
   

5. Lawful Bases for Processing

We process your personal data under one or more of the following lawful bases:

Performance of a Contract

To provide salon appointments and fulfil bookings.

Legal Obligation

To comply with accounting, taxation or other legal requirements.

Legitimate Interests

To operate and improve our business, manage appointments, maintain records, prevent fraud and ensure security.

Consent

Where required, such as for email marketing communications or optional cookies, we will ask for your consent.

You may withdraw consent at any time.
 

6. How We Use Your Information

We use your information to:

• manage appointments

• provide requested services

• communicate regarding bookings

• send appointment reminders

• maintain consultation records

• process payments

• respond to enquiries

• improve customer service

• comply with legal obligations

• administer our website

• send promotional communications where consent has been provided.
   

7. Marketing Communications

We will only send marketing emails or SMS messages where permitted by law or where you have provided consent.

You may unsubscribe at any time using the unsubscribe link or by contacting us.
 

8. Cookies and Similar Technologies

Our website is built using Wix, which uses cookies and similar technologies to operate the website and provide analytics and security features.

Cookies may include:

• essential website functionality cookies;

• security cookies;

• performance cookies;

• analytics cookies;

• preference cookies.
   

Where legally required non-essential cookies will only be placed after obtaining your consent.

You can manage cookie preferences through your browser settings or our cookie banner.
 

9. Third-Party Service Providers

We may share personal information with trusted service providers where necessary to operate our business.

These may include:

• Wix website hosting services

• online booking providers

• payment processors

• email marketing providers

• IT support providers

• accountants and professional advisers

• legal or regulatory authorities where required.

These providers only process information on our behalf and under appropriate contractual safeguards where applicable.
 

10. International Transfers

Some of our service providers including Wix or integrated applications, may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
 

11. Data Retention

We retain personal information only for as long as reasonably necessary.

Retention periods depend on the type of information and legal obligations.

For example:

• appointment records

• consultation history

• accounting records

• tax documentation.

When information is no longer required, it will be securely deleted or anonymised.
 

12. Security Measures

We implement appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
 

13. Your Rights

Subject to applicable law, you have the right to:

• access your personal data

• request correction of inaccurate information

• request deletion in certain circumstances

• restrict processing

• object to processing based on legitimate interests

• request portability of data where applicable

• withdraw consent where processing relies on consent.

Requests should be submitted using the contact details below.
 

14. Children's Privacy

Our website is not intended for children under 13 years of age.

Where services are provided to minors, personal information should generally be supplied by or with the consent of a parent or legal guardian where appropriate.
 

15. Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external sites.
 

16. CCTV (If Applicable)

Where CCTV operates within our premises for security purposes, recordings are processed in accordance with applicable data protection legislation and retained only for an appropriate period.

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17. Complaints

If you have concerns regarding our handling of your personal information, please contact us first so we have the opportunity to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
 

18. Contact Us

For questions regarding this Privacy Policy or your personal data, please contact:

Adam Matthews Hair LTD

Email: adammatthewshair@outlook.com
Telephone: 01606 655990

Address:
5 Chester Road
Cheshire
Northwich, CW8 1EZ
 

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes.

The latest version will always be published on our website and will take effect immediately upon publication.